Volume 2 - Issue 3, May - June 2026

Nigeria represents a dynamic laboratory for examining how rapidly shifting lifestyle trends interact with economic participation patterns in developing economies. As urbanisation accelerates, digital platforms proliferate, and demographic pressures intensify, the socioeconomic behaviours of Nigerians are undergoing fundamental transformation with measurable consequences for labour force participation, consumption, productivity, and poverty. This paper analyses the relationships between emerging lifestyle trends and economic participation in Nigeria, examining urbanisation and consumption diversification, digital and gig economy integration, health and physical activity patterns, diaspora remittances, and social media influences on economic behaviour. A systematic narrative review was conducted drawing exclusively on peer-reviewed academic literature from Scopus, PubMed, Cambridge Core, ScienceDirect, Web of Science, and the Consensus academic repository. Thirty high-quality references spanning economics, sociology, public health, and development studies were synthesised. Findings reveal that urbanisation has increased Nigeria's urban population from 17% in 1960 to over 50% by 2020, reshaping consumption and labour market structures. The informal sector absorbs over 92.4% of total employment, and digital economy variables explain approximately 67.3% of the variation in youth unemployment trends. Physical inactivity, with an age-adjusted prevalence of 58%, imposes growing productivity costs. Diaspora remittances, now exceeding 6.1% of GDP, reshape household investment and entrepreneurial behaviour. Social media drives aspirational consumption narratives that simultaneously stimulate enterprise formation and financial precarity among youth. Lifestyle transformations in Nigeria are not merely cultural phenomena; they are structural economic forces that reconfigure participation patterns across formal and informal sectors. Policy responses must be multidimensional, addressing digital skills, health productivity, financial inclusion, and regulatory frameworks for the platform economy.

Aisha Isah Shaibu, Hauwa Abdullah Seghosime, Momoh Aneru Radietu,"Lifestyle Trends and Economic Participation in Developing Economies: Evidence from Nigeria" International Journal of Advanced Multidisciplinary Research and Educational Development, V2(3): Page(1005-1011) May-June 2026. ISSN: 3107-6513. www.ijamred.com. Published by Scientific and Academic Research Publishing.