Volume 2 - Issue 1, January - February 2026

The fast expansion of e-commerce has notably transformed client shopping behaviour, creating especially aggressive online retail surroundings in India. main systems which include Amazon, Flipkart, and Meesho have won prominence by offering wide product assortments, aggressive pricing, comfy price systems, and efficient transport offerings. In this dynamic marketplace, customer loyalty has emerged as an important factor for reaching sustained commercial enterprise fulfilment. This examination examines customer loyalty towards Amazon, Flipkart, and Meesho by studying the factors influencing client delight, believe, and repeat purchase conduct. The look is based on each number one and secondary records. number one information had been accumulated thru a structured questionnaire dispensed via Google paperwork, that specialize in client pride, agree with and reliability, loyalty conduct, and platform desire. Secondary records have been gathered from journals, books, posted articles, agency web sites, and online databases. Look at period spans from November 2025 to March 2026. Statistical tools along with easy percent evaluation, ANOVA, chi-square look at, and average score approach had been hired for statistics analysis. The findings monitor that convenience, and timesaving functions are the maximum influential factors driving on-line shopping adoption, followed by using discounts and promotional offers. Most respondents expressed excessive levels of delight with online purchasing structures, indicating a high-quality overall perception. Product satisfactory, pricing strategies, transport pace, and ease of use considerably influence purchaser loyalty across platforms. Amazon and Flipkart display sturdy loyalty due to product quality and pricing.

Ms.Mahalakshmi S, Ms.Karthika P,"Customer Loyalty in Online Shopping Platform Amazon, Flipkart Meesho" International Journal of Advanced Multidisciplinary Research and Educational Development, V2(1): Page(1165-1171) Jan-Feb 2026. ISSN: 3107-6513. www.ijamred.com. Published by Scientific and Academic Research Publishing.