Volume 2 - Issue 1, January - February 2026

In today's digital age, internet advertisements are critical to influencing customer behaviour and purchase decisions. YouTube has evolved as a powerful advertising medium due to its broad scope, aesthetic value, and the capacity to attract targeted audiences. The purpose of this investigation is to look at how YouTube commercials affect consumer purchasing intentions. The study focuses on studying customer engagement with YouTube commercials, identifying the most appealing adverts, and analyzing how these advertisements impact purchasing decisions. The research depends on sources that are both primary and secondary. Primary data were gathered from 100 respondents through a well-organized survey created with Google Forms, while secondary data were sourced via journals, reports, web pages, and publications. The data was analyzed using statistical procedures such as percentages, ANOVA, and the chi-square test. The study suggests that online advertising on YouTube is a powerful promotional tool and offers relevant insights and ideas for companies looking to improve their advertising strategies. Digital media has had an enormous effect on how firms engage with their clients. Digital advertising platforms are increasingly replacing conventional advertising techniques due to their expanded reach, enhanced audience targeting, and interactive features. YouTube boasts millions of users across all age groups, making it a key digital platform for video sharing. YouTube's audiovisual style and high popularity among users have made it a popular platform for marketers to promote products and services and alter customer purchasing decisions. The study found that most respondents use YouTube daily and are regularly exposed to adverts.

Ms.Mahalakshmi S, Ms.Kamali K,"A Study on The Impact of Youtube Advertisements on Consumer Purchasing Intention" International Journal of Advanced Multidisciplinary Research and Educational Development, V2(1): Page(1158-1164) Jan-Feb 2026. ISSN: 3107-6513. www.ijamred.com. Published by Scientific and Academic Research Publishing.