Mobile financial services have gained significant importance in India due to rapid digitalization and the increasing use of smartphones. These services offer convenience, speed, and easy access to financial transactions. However, despite their benefits, the adoption of mobile financial services among elderly consumers remains limited. This study aims to examine the level of awareness, factors influencing adoption, and challenges faced by senior citizens while using mobile financial services. The research is based on primary data collected through a structured questionnaire and supported by secondary sources such as journals, reports, and websites. The findings reveal that limited digital literacy, lack of awareness, security concerns, language barriers, physical limitations, and lack of trust are the major factors affecting adoption among elderly consumers. The study highlights the need for user-friendly mobile financial service applications, better customer support, and digital training programs to promote financial inclusion among senior citizens.

Dr.Gayathiry D, Mr.Mithun M, "Elderly Consumers and Mobile Financial Services: Awareness, Adoption, and Barriers" International Journal of Advanced Multidisciplinary Research and Educational Development, V2(1): Page(1133-1136) Jan-Feb 2026. ISSN: 3107-6513. www.ijamred.com. Published by Scientific and Academic Research Publishing.