Agribusiness enterprises in emerging economies face capital constraints, volatile markets, climate related disruptions, and operational inefficiencies that weaken liquidity, investment capacity, and long term competitiveness. This study examines how strategic financial management and data driven managerial decision making jointly enhance value creation and sustainable competitive performance in agribusiness enterprises. Using a cross sectional quantitative design, data were collected from agribusiness firms across key value chain segments and analyzed with structural equation modeling. The measurement model demonstrated strong reliability and validity, with adequate internal consistency and convergent and discriminant validity across all constructs. The structural results show that strategic financial management significantly improves value creation and sustainable competitive performance, while data driven managerial decision making also exerts significant positive effects on both outcomes. Value creation strongly predicts sustainable competitive performance, confirming its role as a core performance pathway. Mediation analysis indicates that resource allocation efficiency and enterprise risk management capability significantly transmit the effect of strategic financial management to value creation. In addition, the interaction results confirm complementarity, showing that the value creation impact of strategic financial management is stronger when data driven decision routines are high. The findings imply that agribusiness firms can strengthen sustainable competitiveness by integrating disciplined financial strategy with analytics enabled decision processes that improve forecasting, monitoring, rapid resource reallocation, and risk governance.