Submit your Article
IJAMRED
  • Open Access Journal
  • E-ISSN: 3107-6513
  • Bi-Monthly Journal
Call for paper | Submit Your Manuscript Online IJAMRED

πŸ“‘ Paper Information
πŸ“‘ Paper Title Social Media Influence: A Marketing Strategy Comparison of Tiered Impact on Consumer Trust and Brand Loyalty
πŸ‘€ Authors Dr.Praseena Biju, Rajashree Mundhe, Sneha Menon, Agnus Idicula, Minakshi Dhande
πŸ“˜ Published Issue Volume 1 Issue 3
πŸ“… Year of Publication 2025
πŸ†” Unique Identification Number IJAMRED-V1I3P16
πŸ“ Abstract
Mumbai, India’s financial hub, experiences severe traffic congestion that results in economic losses, fuel wastage, environmental degradation, and commuter stress. With the rapid growth of vehicles and urban density, traditional traffic management approaches are proving inadequate. This study presents the design, implementation, and evaluation of an AI-driven Smart Traffic Prediction and Management System tailored for Mumbai. The system integrates real-time data from IoT sensors, traffic cameras, GPS traces, and crowd sourced mobile data. A hybrid predictive framework combining Long Short-Term Memory (LSTM) networks and XGBoost was deployed to forecast congestion levels across critical road segments with high accuracy. A pilot deployment in the Andheri East–West corridor demonstrated promising results: improved travel time predictions, reduced commuter delays, and optimized traffic signal operations. The findings highlight AI’s transformative potential in alleviating congestion in Indian megacities, while also identifying challenges such as data heterogeneity, monsoon disruptions, and infrastructure limitations.